Research Methods Essay Example | Topics and Well Written Essays - 250 words - 1

Research Methods - Essay Example Twin studies are particularly suited to separate the environmental and genetic backgrounds of an abundance of traits such as intelligence, schizophrenia and alcohol dependence (Winerman 2004). In trying to determine whether genetics plays a role in intelligence both intelligence quotient (IQ) test and MRI Scans. The brains of about ten identical twins and ten fraternal twins could be scanned. Since identical twins have identical genes, tests for correlation should show close to 100% for identical twins while tests for and fraternal twins would show correlation closer to 50% since they are not likely to have identical genes. In terms of schizophrenia a number of identical twins are tested for the disease. If both identical twins carry the disease they are concordant. If they do not then they are discordant. The rate of concordance determines whether the disease is hereditary Schizophrenia.com (n.d.). According to About.com (n.d.), in terms of alcoholism twin studies would compare the incidence of alcoholism of identical twins with that in fraternal twins. If there is any genetic component in the risk of alcoholism then identical twins with identical genes are be expected to show similar histories of either developing alcoholism or not developing alcoholism. Fraternal twins, on the other hand, who are genetically different individuals, are more likely to differ in their tendencies as it relates to alcoholism. Motluk, A (2001). IQ is Inherited, suggests twin study. News Scientist: 5th Nov 2001. Retrieved: http://www.newscientist.com/article/dn1520-iq-is-inherited-suggests-twin-study.html Last accessed 31st Mar

The comfort of Stranger by Ian McEwan Essay Example for Free

The comfort of Stranger by Ian McEwan Essay The passage from The comfort of Stranger by Ian McEwan is a narrative passage which humorously anecdotes about a naà ¯Ã‚ ¿Ã‚ ½ve young brother, Robert, and his teenage sisters, Eva and Maria. The naà ¯Ã‚ ¿Ã‚ ½ve young brother can be compared with the immature sisters who were wearing their mothers clothes and cosmetics while they were alone in the house. Later, the boy tells his father everything that happened while they were at home. Not simply to make the readers to laugh, McEwan shows his contempt of the two beautiful sisters, the theme of naivety, unreliability of appearance is prominent throughout the writing. Throughout the story, Robert seems to be the most important character who allows the writer to reach the climax and create a comic relief. As Robert calls his mother Mama and I believed he knew everything, like a god show that the boys ingenuousness makes him unable to tell a lie to his father. This deducts that Roberts characterization emphasizes the difference between the sisters, Eva and Maria, and comes into an effect of exaggerating the thoughtless action of the girls. At the same time the author may suggest that the boy is slightly alienated from his siblings. In the last paragraph, fathers action of staring at Robert and asking what have you been doing this afternoon shows that he believes that Robert cannot tell a lie to him and, as expected, Robert tells his father everything what Eva and Maria have done. This is not simply a comic relief and the climax that makes the passage interesting, but an action which shows whether being a naà ¯Ã‚ ¿Ã‚ ½ve person and not lying is a good choice or not, after all. In the first paragraph, McEvan creates a detailed imagery and description of the rising action: Eva and Maria wearing cosmetics and trying to look as beautiful as they can. McEvan describes Eva and Maria in Roberts point of view, and mainly uses verbs and nouns; white and beautiful are the only adjectives, carefully is the only and one adverb and these were American firm stars is the metaphor that has been used to describe the girls actions and beauty. Still and all, by spending 13 lines of his passage to describe the sisters, McEvan excludes emotional elements, and makes the rising action awfully long, and persuades the readers to condemn Eva and Marias desire for beautiful appearance. However, if the first paragraph is examined in cold blood, the long account for the actions of Eva and Maria could be biased as the narrator is the young boy who calls his mother Mama. Also, their desire to have better appearances could be understandable for the wealthy teenage school girls. In the last two sentences, McEwan concentrates more in characterizing the Eva and Maria to suggest the unreliability of appearances. In the third paragraph, Eva and Maria put the clothes back to where they were, and opens the window to make sure that their mother does not realize that her perfume has been sprayed. The girls tried to deceive their mother and father and change to their normal clothes. Suddenly the beautiful women had become my sisters again suggests how easy it is to deceive appearance of human and other objects. Furthermore, the girls, who just had beautiful appearances, behaved as if nothing had happened, and denied what Robert told to his father. Therefore, the writer gives an evidence of how simple it is to deceive with the appearances, but not as simple and easy it is to deceive with the emotions. Compared with the first paragraph, the last two paragraphs are relatively shorter in length. The second paragraph is the shortest one that illustrates Eva and Maria putting the clothes, powder and lipstick to where they were at the beginning. In the third paragraph, the plot unfolds rapidly, and creates suspense when Robert reveals what had happened in the afternoon. Thus, the author is suggesting how fast and easy it is to deceive the in visual way and at the same time, how the truth can never be deceived completely. Most of the readers would find this passage hilarious, and at the same time, they might feel not so sympathetic toward Eva and Maria. However, most of the readers probably have experienced a similar situation which Robert or Eva and Maria are in. Therefore, the author could be telling the readers to have a flashback of a situation where they were Robert or Eva and Maria, and consider if they were trying to lie and deceive other person.

Comparison Of Trade Rivalries :: essays research papers

The German-Great Britain trade rivalry like the U.S.-Japan trade rivalry involved a rising power cutting into the trade of an already dominant trading power. There were several causes of the German-Great Britain trade rivalry according to Hoffman. The first was German's industry's zeal in procuring new contracts and expanding markets. They did this by fulfilling contracts even if they were very small and constantly trying to stay up with market demand. Second, Germans had a knowledge of languages that the English firms lacked. Third, German industry was aided by their government. In contrast Great Britain did not even supply consular assistance in helping develop markets in British colonies. Fourth, British trade was hurt by the conservatism of British manufacturers who were unwilling to develop new markets or hold onto those it already possessed. These four factors are just some of the factors that helped German industry grow and rival that of Great Britain. These four factors are all very similar to the Japan-U.S. trade rivalry. Japan like Germany was able to catch up to the U.S. because the U.S. was large and arrogant and refused to believe it could face competition from Japan. Like Britain, U.S. industry believed that they could hold onto markets and would not face competition. British and U.S. industry were startled by the fast rate of growth and industrialization that allowed Germany and Japan to transform themselves quickly into trading rivals. This fast rate of growth also caused friction between both sets of countries. Relations between Germany and Great Britain were damaged as they bickered over markets in particular colonies in Africa . This is similar to the friction between the U.S. and Japan unfair trading practices and closed markets. Both the U.S. and Great Britain in response to losing markets toyed with the idea of economic nationalism and tariffs. As Britain lost markets to Germany many in Britain felt that Britain should adopt tariffs on goods while others known as the free traders believed that a free trade would benefit Britain by creating markets. This split between Tariff Reformers and Free Traders is similar to the split in the U.S. between those in favor of free trade and those opposed to it. Germany's grab for new markets in the 1890's through commercial treaties such as the 1891 treaty with Austria-Hungry is similar to both the United States and Japan's free trade zones with neighboring

Possible Community Health Hesi Topics

Potential Community Health HESI Topic Areas These are some additional areas you may want to considering being familiar with: Ancathosis nigricans A skin condition characterized by dark, thick, velvety skin in body folds and creases. Most often, acanthosis nigricans affects your armpits, groin and neck. There's no specific treatment for acanthosis nigricans † but treating any underlying conditions, such as diabetes and obesity, may cause the changes in your skin changes to fade Characteristics of acanthosis nigricans include: Skin changes. Skin changes are the only signs of acanthosis nigricans.You'll notice dark, thick, velvety skin in body folds and creases † typically in your armpits, groin and neck. Sometimes the lips, palms or soles of the feet are affected as well. Slow progression. The skin changes appear slowly, sometimes over months or years. Possible itching. Rarely, the affected areas may itch. Acanthosis nigricans is often associated with conditions that increa se your insulin level, such as type 2 diabetes or being overweight. If your insulin level is too high, the extra insulin may trigger activity in your skin cells. This may cause the characteristic kin changes.Question pertained to nurse checking for lice and noticing dark patch of skin on neck. Advisor role Antepartum – risk factors Anthrax incubation and exposure Assess trends and patterns Assessing income Assessment – validation Assignments – home care; Make sure students know how to prioritize home health clients (i. e. which ones to see/call back first. ) When given the choice between a patient with COPD who is short of breath, a terminally ill pt who refuses to eat or drink, or a pt with congestive heart failure who has gained 3 lbs, choose the last one. Asthma triageBattering-communication If the question pertains to a nurse suspecting a female patient has been abused and the woman has her child in the room with her, the nurse should ask the child to leave the room and question the woman about the abuse. The question does not pe rtain to the child being abused. Breast cancer-risk (who is at greatest risk) Calculate rate – population COBRA-cost (client still has to pay for expenses) When the question asks what would be a concern for a person who has lost their Job but has COBRA, the answer is paying for health care/expenses.Communicable disease (pertussis) Community – assessment Community Assessment – TB Community data source Community education – evaluate Community resource – elderly Community resources-population age Community resources – rural Community strategies – mental deficiencies Cultural competence Cultural -lactose intolerant Cultural – Native American (Native Americans are at high risk for diabetes – have the highest rates, so the nurse needs to screen for and educate about this).Culturally sensitive teaching CV disease – African American Diabetes AIC If a nurse is working in a community with high rates of diabetes and implements a rogram, at the end of 1 year (or whatever evaluation period is stated) the nurse will want to evaluate hemoglobin A1 C levels to determine effectiveness of program.Disaster – Cholera (Priority for treating those with cholera: fluid and electrolytes) Disaster- Professional Disaster – red tag triage Disaster planning Disaster Preparedness – START Disaster triage – color system Elder abuse-Home setting Elder health – assessment Employee health Epidemiological triad host Epidemiological triad agent Fall in home Family assistance – ophthalmic meds Family ecomapFlu vaccine-priority Gatekeeper Genetic risk – assessment Geriatrics – home nutrition Geriatric syndrome – home health GTD-hCG values Health Promotion Program – Planning Heart healthy diet – limit Heat stroke If an adolescent is playing sports at school and goes to the school nu rse with red, dry skin and other symptoms of heat stroke, the first thing the nurse should do is call for emergency personnel (not assess). Hepatitis A – risk Hep B vaccine – pregnancy Hepatovax B allergy Home care referral Home Health – Management Home health – PT Home safety – post arthroplastyHypertension-BP measure Immunize – 3rd world country Immunization rates Increase vaccination rates Infant mortality rate Influenza -prophylactic Relenza Lillian Wald – Henry Street (she established the Henry Street Settlement) Lipid screening Long-term care-infection Long-term car – fall prevention Meals-on-wheels Medicare Menomune vaccine Migrant worker risks Morbidity data – gather Morbidity data-glaucoma If a nurse is working with an elderly population and most of them are choosing to get a surgery that will CURE glaucoma, then the nurse will be concerned with assessing revalence of glaucoma (not morbidity).Needs assessment Ne ighborhood safe houses Neuman model – line of defense Obese children-parent involvement Occupational health – smoking Occupational nurse practitioner role Oral contraceptives – smokers Osteoporosis – prevention Outcome evaluation Polypharmacy – GERI Post vaccination teaching Primary prevention – adolescents Primary prevention – WIC Priority – HF lab results Program goal setting ty Care – nursing nome Quality Care – public clinic management Quality health – bicycle safety Rash with fever – PEDI (chicken pox)Ritalin evaluation – adolescent Assessing intervention with ADHD in an adolescent: get their feedback on improvement, as their self-esteem is priority School age screen (obesity) School nurse role If an adolescent comes to a school nurse and tells her she is pregnant, the nurse will want to implement measures to ensure the teen and her baby are healthy. These things include referral to prena tal care, encouraging prenatal vitamins, etc.The nurse will NOT tell the parents and things like arranging childcare or teaching breastfeeding are not something the school nurse will be involved in. creening – DM – PEDI Screening priority Question regarding hypothyroidism and the nurse recognizes that mental dysfunction is a long-term consequence. What is screening priority? Answers included screening for T3 in preschoolers or children (? ), iodine screening in people over 60, TSH in women over 45, and T4 in newborns. The answer is T4 in newborns.Seat belt safety-adolescents Secondary prevention – tobacco Secondary prevention – children Sensitivity of tests Social organization Stakeholder If a community health nurse is going into a community to try to develop or implement n intervention, remember one of the key things he/she must do is form a relationship with someone who would be identified as the stakeholder. Stakeholders will be someone who is invested in the health of the community and will be invested in the program to be implemented.They will be vital in the nurse gaining access into the community, the success of the program, and ensuring the sustainability of the program. STD-Reporting If an adolescent goes to the health dept and is diagnosed with chlamydia, the nurse must report this. It is a reportable disease that is monitored by the state and the CDC, and the disease intervention specialist must be informed to do contact tracing.

Drama Analysis Essay

In preparing to write my drama-analysis research paper, I encountered a wealth of information regarding my topic: The Pursuit of Happyness, a film which I believe demonstrates a return to â€Å"classic† movie-making and also a return to film as inspiration rather than lamentation. In my essay, I argued that, despite certain flaws and tendencies to revision historical relaity, The Pursuit of Happyness is a great film , and potentially one of the most important American films. Arriving at this conclusion was a long and interesting road, which was partially established by the research and writing of the paper itself. However, I felt determining my opinions and reinforcing them with information from my research materials was much easier than organizing the paper and expressing my opinions in solid, correctly constructed writing. One approach that I thought would be workable, but which proved to be merely frustrating, was to draw primarily from my own experience and opinions about movies. In my original intention for the paper, I had imagined that I would contrast The Pursuit of Happyness with other films I had seen and contrast, also, the way these various movies made me feel and also what I may have thought about their technical aspects. When I tried to use these kinds of comparisons in the actual research paper, I felt like what had been so obvious to me, as a subjective movie viewer, would be very hard for others to identify with, unless I expended a tremendous amount of space and energy to explain my personal tastes and opinions. What seemed to work better than the inclusion of my extended opinions was the citation of otehrs’ opinions. There seemed to be two advantages in citing material which supported my opinions rather than merely offering my opinions themselves. the first advantage was that i found certain writers expressed my thoughts and ideas just as I would have liked to express them myself. However, because the writers of the articles and essays I cited were professionals, their words were much more succinct and precise than some of my own attempts at saying the same thing. The second benefit of using cited materials was that some of the opinions I cited were, in fact, slightly different â€Å"takes† on opinions of mine, and I don’t think i would have necessarily come to understand these slight variations without having done the research. So, rather than merely supporting my opinions, the research materials actually modified my opinions and sometimes reinforced them very nicely. I felt more confident and determined in my own thesis because I knew authoritative writers from The Wall Street Journal and other professional publications supported some of my views. The only real obstacle I faced with research was whittling down the enormous amount of available information. I think the Internet has made it easier to conduct wide-ranging research quickly, but that in itself makes it much more difficult to sift through all of the available information and pinpoint what will be useful in support of the research paper in question and its thesis. Defining my thesis itself was also challenging. The more I thought about stating my argument simply and directly in a single sentence or a couple of sentences, the less the whole idea seemed meaningful at all. I learned as I continued to work at defining my thesis that it is important to get everything set in a single direction. I’m not sure if I was actually successful in presenting a sharp, simple thesis, but I tried very hard, Essentially, I wanted to show that The Pursuit of Happyness is a good film and one which also returns film-making to a role which it has steadily abandoned over the years in America: that of inspiring people. I believed that the thesis statement is true and feel it is true,. but I found that making my points in writing and spelling them out logically, as well as addressing counter-arguments forced me to reconsider my solidly constructed beliefs. Even though my overall opinions did not change very much, my respect for the logical formation of written arguments grew steadily as I worked on my own paper. Just as it is important to think simply in many way to secure a good thesis for a research paper, it seems important tow rite simply, as well. That is, I think it is important to stay on topic and make your argument point by point rather than digressing or getting too far off of track, no matter how tempting it is to launch into extra thoughts and associations. Even paragraph by paragraph, I think, all of the sentences should be necessary and feed into one another. I wasn’t as aware of this fact before spending time on the drama-analysis research paper. In addition to learning valuable steps and techniques for writing and thinking, the process of writing the paper caused me to re-examine the methods or logic by which I arrive at my opinions in the first place. I think that;s the most important thing I leaned in composing my research paper: that the logic and â€Å"formal† thought that goes into writing a good research paper differs widely from the â€Å"looser† thoughts and associations which typically help define at least my own subjective opinions. I’m not sure IO was aware of just how different my â€Å"everyday† thoughts and logic were from those which are necessary to present a clear, convincing argument which is backed up by solid evidence. In the long run, I feel certain that I could now make, as a consequence of my experience in writing the research paper, a much stronger argument on behalf of my original opinions.

McDonalds and Its Critics 1973

McDonalds and Its Critics 1973 Introduction Marketing entails offering quality products at reasonable prices. The research focuses on the marketing strategy of McDonald’s Company and its critics. The research includes the history of McDonald’s Company from its humble birth in California to its current worldwide acceptance as the best seller in the food and beverage market segment.Advertising We will write a custom critical writing sample on McDonalds and Its Critics: 1973- 2009 specifically for you for only $16.05 $11/page Learn More Specifically, the research includes a SWOT analysis. The research ends with a recommendation as to what McDonald’s should venture into in the years to come. McDonald’s implements textbook-based marketing strategies to catapult it to its present stature in the restaurant, food, and beverage world. History Gilbert Sara (4) emphasized McDonald’s was founded by Ray Kroc. Dick and Mac McDonald’s had opened its McDonaldâ₠¬â„¢s Restaurant on 14th and E streets in San Bernardino state, California in 1940. The original store included a drive-in environment with a corresponding large menu and car hop services. In 1949, Dick and Mac had reduced their menu. The new menu item list included hamburger, cheeseburger, soft drinks, coffee, milk, potato chips, and pie. The most popular menu during this time period is the 15c hamburger. In 1954, Ray Kroc accidentally enters the McDonald’s scene by selling a multimixer product to both Dick and Mac McDonald’s. Ray Kroc learns that both owners of McDonald’s were interested to set up franchises of their McDonald’s restaurant in many cities across the United States. Ray Kroc decides to enter the McDonald’s franchising business. Consequently, Ray Kroc opens his first McDonald’s store in Des Moines Plaines, Illinois on April 15, 1955. Stanley Meston created the Golden Arches logo of McDonald’s. The company’s first day sale catapulted to $366. This was a large sum of money when comparing the value of $366 during that time period and today’s $366 value. The cost of food, clothing, shelter, and other necessities were cheaper back then compared to the prices of food, clothing, shelter, and other necessities of today, April 20, 2011. In 1965, the company was able to franchise 700 McDonald’s restaurants across the United States. The new recipes included the â€Å"Big Mac† which was introduced to the public in 1968 and the replacement of potato chips with French fries. McDonald’s celebrates its 25 years of business operations. In addition, the company reached its 50th anniversary in 2005. In 2008, McDonald’s came up with a global design of the company’s products. SWOT Analysis Strengths {internal} Anja Bohm (12) opined McDonald’s company has its strengths. First, the company has distinctive competencies. The competencies include its strategic advantag es. Competencies include low prices, high quality goods, excellent service and.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Second, the company gains a competitive advantage, people will enthusiastically flock to a new McDonald’s branch because the McDonalds name is a name that can be trusted and admired. Third, the company has a strong marketing strategy. The company spends lots of money for advertising the different McDonalds products in the television, radio, and newspapers. Fourth, the company has strength in research and development. The company continues to experiment with new ingredients and menu to pamper the current and future McDonalds clients. Fifth, the company has strengths in human resource management. The crew are well trained to serve each client the same high quality way; serving the same high quality products at low prices. Sixth, the compan y has strengths in information system. Clients and log on to the online McDonald’s website and make an order for hamburgers, French fries and the like. Seventh, the company has strengths in infrastructure. The company sets up the standard McDonald’s restaurant format. The people from different countries have grown to love the same store fast food style infrastructure, especially the busy working person. Anja Bohm (12) reiterated the McDonald’s Company has its strengths. The strengths represent the McDonald’s development and growth of the company over time which is identified as the company’s â€Å"competitive advantage† and â€Å"distinctive competency† that is responsible for the company’s growth to be one of the top restaurants, food, and beverage companies of the world. The company has the most critical components of a company’s financial resources. The company’s high revenues allow the company to have ready ca sh on hand to pay for its maturing obligations as well as daily operating expenses. There are other strengths not discussed above. First, the McDonald’s Company has distinctive competencies that include a strong worldwide presence. The company is recognized the leader in the fast food chain market segment around the world, especially within the United States. Everyone within the United States and major cities around the world has come across the name McDonald’s. People from all walks of life have visited a McDonald’s store. Everyone will comfortable that they can easily munch the same McDonald’s quality and taste whether one is in Los Angeles, California, Upstate New York, Virginia, London, China, Saudi Arabia, Japan, Korea, Malaysia, India, and other countries.Advertising We will write a custom critical writing sample on McDonalds and Its Critics: 1973- 2009 specifically for you for only $16.05 $11/page Learn More Second, the Mc Donald’s Company has under its worldwide fast food market segment more than 30,995 restaurants. The restaurants are strategically located in many places around the world. More importantly, more than 13,998 of the McDonald’s Company’s own stores are strategically located in many major cities within the local United States territory. The establishment of the McDonald’s Company restaurants in different parts of the world indicates that there is strong demand for the McDonald’s Company’s products and services. The increase in the number of McDonald’s Company restaurants around the world proves that there is a strong demand for McDonald’s Company products and services. Third, the McDonald’s Company introduces the important economies of scale principles in assigning costs and prices on its McDonald’s products. With the implementation of the economies of scale principle, the company continues to lessen its restaurant ope rating costs to more realizable levels. Specifically, the implementation of the scale greatly lessens the expenses of its overall charting of new paths into uncharted fast food market segments around the world. The economies of scale theory states that some countries are composed of a majority of poor people. The economies of scale theory states that some countries are composed of a majority of poor people. The economies of scale theory states that some countries are composed of a majority of very rich people. The economies of scale theory states that some countries are composed of a majority of average income people. McDonald’s offers it products at low prices. The company targets the general masses of the community. Since there are poorer and average income people in the community compared to the community of rich and very rich persons, McDonald’s targets the average income and low income groups of people. The company is satisfied to generate a small income because t here will be more clients visiting the McDonald’s stores compared to restaurants and food and beverages stores that offer its food and service products at very high prices. Fourth, the McDonald’s Company maintains a string of children’s charities around many of its branches around the world. The name of the charity is The Ronald McDonald House. The McDonald’s Company spends lots of cash to feed the children entering its charity outlets. By engaging in children’s charities the image of the McDonald’s Company will improve in the eyes of the current and future customers. The amount allocated for the care of the childrenAdvertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Fifth, the McDonald’s Company focuses on the clients’ health and overall well-being. The company only uses ingredients that have passed its strict high standards. The McDonald’s Company complies with all the policies of the United States Department of Agriculture in terms of healthiness of the food ingredients and the food itself. The company ensures that ingredients used in the production of goods and services are not spoiled or expired. The use of expired or spoiled food ingredients may cause the customers to suffer from food poisoning. Consequently, the customers can file a case in court for the food poisoning incidents. Such cases will cause a huge dent the image of the McDonald’s Company. The company goes out of its way to protect its image. A damaged image will translate to a decline in the demand for the company’s products and services. A decline in the demand for the company’s products and services will cause a drop in the companyâ⠂¬â„¢s revenues. A reduction in the company’s revenues will translate to a reduction in the company’s net profits. Sixth, Anja Bohm (12) reiterated the McDonald’s Company invests in properties around the world and offers franchises. The establishment of McDonald’s Company restaurants around the world shows that many investors believe that the infusion of their hard-earned cash into the McDonald’s Company will be a profitable decision. The spread of McDonald’s Company restaurants indicate the investors are comfortable with their capital investment decision to have one or more franchises of the McDonald’s Company restaurant. Seventh, the McDonald’s Company has a long list of real estate portfolios. The company is willing and able to purchase properties in different countries around the world. The purchase of such properties would be useful in terms of improving the company’s balance sheet presentation. The investors would be happy to see that the McDonald’s Company’s properties have increased through the years. An increase in the McDonald’s Company’s properties shows there is also an increase in the company’s stockholders’ equity accounts. Eight, the McDonald’s Company has patents over very popular food items. The food items include Big Mc, Chicken McNuggets. Patents are defined as the government’s right given to an inventor or new product developer to craft the McDonald’s Company products. The copyright prevents the competitors and new entrants to the restaurant, food, and beverage competitors to produce the same products or even use the same product name such as â€Å"Big Mac†. Ninth, the McDonald’s Company has one of the world’s most recognized logos. The Company’s logo is a huge â€Å"M† sign. Any person seeing the â€Å"M† logo can easily state that it means a McDonald’s restaurant is located nearby where the â€Å"M† sign can be easily seen from afar. Tenth, the McDonald’s Company focuses its unwavering attention on its corporate social responsibility. The company implements community-caring programs. The programs are aimed at giving back to the community what the community has given to each McDonald’s restaurant located in major cities around the world in terms of food and beverage revenues. Eleventh, the McDonald’s Company incorporates the local culture in all its branches in the United States, Europe, Asia, Africa, and other parts of the world. The McDonald’s Company hires the local residents to manage each McDonald’s restaurant. With the locally-hired McDonald’s employees, the company can be classified as a diversity-based company. The Chinese employees bring a touch of the local Chinese culture to the McDonald’s China branches. Likewise, the Korean employees bring a touch of the local Korean culture to McDonald’s Korean branches. The United Kingdom employees bring a touch of the local United Kingdom culture to the McDonald’s United Kingdom branches. Twelfth, the McDonald’s Company is strategically located in major airports, cities, highways, tourist attractions, and parks. Consequently, the large number of people passing through each McDonald’s branch easily accepts the sumptuous menu items displayed in each McDonald’s establishment. Weaknesses {internal} Mike Meldrum (27) reiterated the McDonald’s Company has its weaknesses. First, the McDonald’s Company uses advertising strategies focused on inviting the children to visit the nearest McDonald’s restaurant. Second, the McDonald’s Company implements a low pricing strategy to capture the competitors’ current clients. Clients would easily transfer their preference to McDonald’s products because the prices of their food items are low. Consequently, the comp etitors are forced to reduce their prices to levels matching or even nearing the McDonald’s food pricing levels. Third, the McDonald’s Company lacks the penchant to innovate its products. The company continues to sell the same old McDonald’s products. The products include hamburgers, French fries, coffee, chocolate, beverage, Big Mac, and others. The people will generally prefer a change in the food menu to avoid boredom. Opportunities {the external environment surrounding the company} Mike Meldrum (27) theorized the company’s superior performance is the result of a successful fit between strategy and the environment. The community needs low priced food to fill their hunger fangs. In response, McDonalds creates high quality products to fill the community’s needs, wants, and caprices. In addition, the company’s main technique is to analyze the competitors. The McDonalds Company does not fear the entry of new competitors because it is difficul t to outmatch the McDonalds Company’s established high quality products sold at low prices. The suppliers are willing to supply McDonalds with highest quality ingredients and other company needs at reasonable prices. The McDonalds Company does not fear product substitution because the substitutes are sold at higher prices; the clients will prefer lower priced goods and services. Realistically other traditional restaurant competitors offer their products higher prices than McDonalds. Nadine Pahl (73) proposed The McDonald’s Company has its set of opportunities. First, the McDonald’s Company can effortlessly adapt to the food needs of the community where the company has established its strategically located branches. The company can introduce products that are very popular in the competitors’ restaurants. For example, the China branch of McDonald’s can introduce the popular food menus being sold to the competing Chinese restaurants or food outlets. S econd, Mike Meldrum (27) theorized the McDonald’s Company can introduce new marketing strategies to increase its revenues. The company can set up websites in each city, community, or state. With the McDonald’s website, the clients can easily order a hamburger or coffee with just the click of the mouse. In addition, the company can distribute leaflets or promotional brochures to communities indicating the cell phone text numbers. The clients can easily order a McDonald’s Big Mac just by sending a cell phone text message to the local community’s McDonald’s branch. Threats {the external environment surrounding the company} In terms of threats, Mike Meldrum (27) insists the company can easily hurdle the encroaching new competitors because the new entrants cannot easily win the away the established client base of the McDonalds brand. Further, the supplier threats can easily be resolved by contacting other suppliers to offer reasonably priced ingredients and other products. Likewise, the threat of substitute products can be easily answered by offering different product choices within the McDonald’s restaurant. For example, the Starbucks coffee is price three times higher than a cup of McDonald’s coffee. Economics tells us the as prices go up, the demand for the products decreases. Thus, McDonald’s will always better alternative compared to Starbucks coffee because there are more middle income and low income people than rich people. The restaurant and food industry is composed of strategic groups. McDonald’s countless branches around the world are one strategic group that constantly wins most of the current and prospective client’s food preference. The members of McDonald’s Company’s strategic group can easily resolve its immediate competitor situation. The company has been successful in implementing one universal marketing strategy to capture the new clients and communities food pref erences. Currently, the company is at its maturity stage in the product life cycle environment. The people from around the world have accepted McDonald’s as a mature company that serves their quality food needs at low prices for more than 50 years. Likewise, the macroeconomic environment, political environment, global environment, legal environment and social environment continues to be very favorable to the setting up of a new McDonald’s branch as well as the continued profitability of each currently established McDonald’s brand. The McDonald’s Company has to contend with its threats. First, the McDonald’s Company has to overcome the current economic depression or recession. The recession covers much of the United States and Europe. The recession has reduced the current clients’ penchant to spend quality time gobbling a McDonald’s hamburger or sipping coffee while reading the newspaper’s headline stories. Second, the McDonaldà ¢â‚¬â„¢s Company has to resolve the currency exchange rate fluctuations. The McDonald’s Company will be happy if the currency exchange rate between the United States dollar and the Chinese currency, Yuan, will remain on the same level. A change in the currency exchange rate between the two currencies may spell an increase in revenues and profits or a decrease in revenues and profits. Third, many of the competitors are coming up with new food items that can rival the taste, price, and quality of the McDonald’s products. Many local restaurants can easily implement new marketing strategies to please the ever-changing needs, wants, and caprices of its current and future food customers. On the other hand, the McDonald’s Company continues to steadfastly hold on to its popular brands throughout the years. Fourth, the McDonald’s Company has to finally settle the health issues relating to the company’s food products. Everyone knows that eating too much hamb urger is hazardous to a person’s health. Too much indulgence in the McDonald’s products may trigger hypertension, diabetes, and other ailments, especially for the â€Å"older† generation of restaurant clients. Fourth, the McDonald’s Company focuses a major part of its capital investment on advertising. People often see McDonald’s advertisements in television shows. Likewise, McDonald’s advertisements are found in newspapers. In addition, McDonald’s advertisements are found in radio stories. Fifth, many of the parents detest the McDonald’s Company’s marketing strategy. The strategy focuses on enticing the children to visit the nearest McDonald’s restaurant. The children are easy prey to the continuous advertising of the McDonald’s products and services. Consequently, the growing child will bring the McDonald’s food craze into their adulthood and elderly stages of life. Sixth, the McDonald’s Com pany has been sued in courts for the effects of the unhealthy McDonald’s products on the health of its current and future restaurant customers. The lawsuits include charges that the food items are injected with addictive additives. The additives will create a craving among the current and future McDonald’s Company clients to return back to the nearest McDonald’s fast food restaurant to buy another set of McDonald’s addictive products to satisfying their addiction to the McDonald’s food items. Seventh, major competitors are slowly, but surely, creeping into McDonald’s market segment and literally grabbing major markets. The popular Starbucks coffee is gaining a continuing increase in coffee lovers. Likewise, Burger King has been able increase its food and beverage market share by chopping away and pirating many of the clients of McDonald’s. In addition, Wendy’s has successfully increased the number of its worldwide branches. The increase in Wendy’s branches translates a decline in the McDonald’s clients. Eight, the McDonald’s Company’s setting up of new branches in other countries has been unfavorable in many instances. Some countries have slow economies which translate to slow sales. Slow sales statistical figures translate to slow profits. On the other hand, a fast economy translates to fast revenue generating activity. It is common knowledge that some countries have slow economies while other countries have fast economies. Consequently, a fast economy will generate more revenues and profits compared to companies with slow economic inputs. Normally, communities or countries with few people having purchasing money will translate to lesser revenues and profits when compared to communities or countries having more people with higher purchasing power or having more money to spend for McDonald’s products. The company’s control systems Karl Moore (83) emphasized the co mpany’s control systems focus is very realistic. The store officers and staff ensure that all the company’s ingredients are fresh and healthy. The store officers have implemented one strict production process in all the McDonald’s Company branches around the world. The company’s food preparation manual indicates the step by step process of preparing, cooking, and serving each McDonald’s around the world. The food preparation process in the California McDonald’s Company branch is similar to the food preparation of the McDonald’s Company branch in Florida. Likewise, the food preparation process in the United Kingdom McDonald’s Company branch is similar to the food preparation of the McDonald’s Company branch in France. The food preparation process in the Saudi McDonald’s Company branch is similar to the food preparation of the McDonald’s Company branch in India. The implementation of only one standard tried a nd tested ingredient choosing, and food cooking, and food preparation in all the McDonald’s Company branches around the world ensures that the outcome of each McDonald’s Company food and beverage activity complies with the company’s preset quality standards. The company implements preset standards as a measure of quality performance. All branches must adhere to the standards for the sake of maintaining the company’s top spot in the world’s fast food market segment. The McDonald’s Company officers compare the employees’ actual job performance with established standards with the aim of improving any lackluster service performed by the company’s crew. The McDonald’s Company officers do not waste any time in correcting or alleviation any customer complaints. The McDonald’s Company food crew is a human being, sometimes one commits unintentional errors. The new greenhorn employees are apt to commit mistakes fulfilling t he needs, wants, and caprices of the clients. The McDonald’s Company must be quick to remedy such errors to ensure the company will continue to patronize the company’s products and services. It is also customary to post the picture of the best employee of the month in each McDonald’s Company branch as a reward for enthusiastic and hardworking employees. Recommendations Based on the above discussion, it is highly recommended that the company continue its present course in terms of ingredient choosing, food cooking, food preparation, and pricing of the regularly sold McDonald’s Company products that include the â€Å"Big Mac†, Chicken McNuggets, the Frappes, and the standard hamburger, coffee, egg McMuffins, chicken, and other McDonald’s mainstay products being sold in its more than 50 years of existence. The company should continue to expand its horizons by setting up more branches in other communities and countries to ensure that the worldâ €™s craving for the favorite McDonald’s Company products will be filled to overflowing status. The Company does not have to retrench its employees because the company’s food and beverage market segment continues to generate huge revenues and profits. The company can use a combination of online (internet website) ordering, cell phone texting, and phone calls as a means for current and future clients to fill their need for the mouth-watering McDonald’s Company products. In terms of the future, the horizon is crystal clear. Crystal clear means the company sees an increase in the number of McDonald’s Company branches sprouting like mushrooms in other cities that do not have a McDonald’s Company branch within the reach of the hamburger-loving, French fry-loving, and chicken McNuggets-craving residents. Using trend analysis, since the current trend of setting up new McDonald’s Company branches in the past has spelled financial success, the com pany should continue in its unwavering stand to set up new branches in other parts of the world. In terms of rationalizing, the company has been able to generate profits from each branch set up in major places where a huge volume of people congregate, the company should continue its present course to set up new McDonald’s Company branches, in malls, groceries, busy street corners, airports, train stations, and other busy intersections around the world. Conclusion Marketing includes offering quality products at reasonable prices. The history of McDonald’s Company from its humble birth in California to its current worldwide acceptance as the best seller in the food and beverage market segment shows the company deserves the accolades for striving to be the best in terms of product quality and quality service. Specifically, the SWOT analysis scrutinizes the strengths, weaknesses, opportunities, and threats of McDonald’s. The recommendations show that McDonaldâ€℠¢s continue its present course because the company will continue to generate more revenues and profits. Indeed, McDonald’s Company continues to successfully implement textbook-based marketing strategies to retain its catapulted stature as one of the best in the restaurant, food, and beverage world. Bohm, Anja M. The SWOT Analysis. New York: Grin Press, 2009. Gilbert, Sara P. The Story of McDonalds. New York: Creative Press, 2008. Moore, Karl A. Marketing: The Basics. New York: Taylor Francis Press, 2009. Pahl, Nadine R. SWOT Anaysis, Methodology, and Practical Approach. New York: Grin Press, 2009.

Looking At The Different Types Of Work Placements Social Work Essay Essay Example

Looking At The Different Types Of Work Placements Social Work Essay Essay Example Looking At The Different Types Of Work Placements Social Work Essay Essay Looking At The Different Types Of Work Placements Social Work Essay Essay Following from this the company developed a residential attention place in the North East of England, a separate company was so established in 2000, its purpose being to supply a scope of surrogate arrangements in the North of England for kids and immature people. This is the portion of the company in which I am placed, it has two offices ; one in the North East of England and one in Manchester. Together the offices have provided arrangements for 21 Social Services Departments in the North of England with the bulk in this country being from Middlesbrough, Darlington and Stockton on Tees Social Services. The bureau is registered with the British Association for Adoption and Fostering ( BAAF ) . The office in which I am placed is in consists of a Registered Manager, a portion clip Social Work squad leader, three full clip Social Workers and an Administrative Assistant. It has 17 sets of Approved Foster Carers which provide arrangements for 19 kids. The Fostering squad is made up of four societal workers each with a lower limit of six old ages professional experience. The values which underpin the bureau s attack to furthering are that kids are entitled to a safe life environment where they feel unafraid and their rights and sentiments are respected ( Student Handbook 2009, p9 ) . This is in line with the United Kingdom Every Child Matters Policy. To follow this through the bureau works in partnership with the kid, their household and their societal worker. The bureau strives to put kids within their ain cultural and cultural background every bit far as possible. The Foster Carers and staff who use this office are of White British ethnicity, there are some kids of different ethnicity to that and this is acknowledged before fiting. The ethnicity in the office is a contemplation of the general population in the local country which is predominately White British. Conversely the office in Manchester has foster carers and staff of diverse ethnicity in maintaining with the catchment country which is culturally more varied. The bureau acknowledges cultural diverseness by practising anti-discriminatory and anti-oppressive policies and by preparation classs The bureau works within ; The Department of Health Looking After Children , Good Parenting, Good Outcomes guidelines , Quality Protects public presentation indexs, The Children Act 1989, The Foster Placement ( Children ) Regulations 1991, Working Together to Safeguard Children 1999 A ; 2006, The Human Rights Act 1999, The Protection of Children Act 1999, The Children ( Leaving Care ) Act 2000, The Care Standards Act 2000 and related Regulations Standards, The Children Act 2004 and the Every Child Matters Agenda 5 Outcomes 2003 and the Fostering Regulations and the Fostering Standards 2002. The bureau marks specific results for the kids and immature people they look after, this is underpinned by policies such as the 2003 Green Paper Every Child Matters and the 1989 Five Outcomes of the United Nations Convention on the Rights of the Child which are ; Bing healthy Staying safe Enjoying and accomplishing Making a positive part 5. Economic wellbeing. Therefore, the bureau s purposes for the kids they look after are that they enjoy the best possible physical and mental wellness, they fulfil their educational potency, experience security in their fond regards and do satisfying and appropriate societal, household and peer relationships, ( pupil enchiridion, 2008, p10 ) . Work Undertaken by Agency The work undertaken by the Fostering Team is varied although the aim is to supply high quality foster attention arrangements for kids who are being looked after by the Local Authority. This work includes the seeking of possible Foster carers, questioning and measuring them, utilizing British Association for Adoption and Fostering ( BAAF ) Form F1, the national appraisal model for possible Foster carers and adoptive parents. This is assessment procedure is conducted inline with the: Fostering Servicess Regulations 2002 Regulations ; 11 ) , Duty to Secure Welfare, 19 ) , Staffing of Fostering Services, 20 ) , Fitness of Workers, 21 ) , Employment of Staff. And with the ; National Minimum Standards, Fostering Services Regulations 2002 6 ) Supplying suited surrogate carers. 7 ) Valuing Diversity. 8 ) Matching. 9 ) Protecting from maltreatment and disregard. 12 ) Promoting development and wellness. 13 ) Promoting educational accomplishment. 14 ) Fixing for maturity. 15 ) Suitability to work with kids. The procedure takes about six months and during which the measuring societal workers seek information from the appliers about their grounds for fosterage, accomplishments and experience, yesteryear and current relationships, ( BAAF Form F1, ) . This grounds garnering procedure includes seeking personal and professional mentions to confirm information from the applier and to derive a Fuller position on rearing capacity and attachment manner. Health mentions involve a medical and any old strong beliefs must be disclosed by Criminal Records Bureau ( CRB ) for the applier and any important others. To fix the applier for the function of surrogate lovingness and to develop accomplishments before panel meet the bureau provides preparation and support, the applications are so presented to the Independent Fostering Panel for blessing. This procedure meets the Fostering Regulations Standards 2002, Regulations ; 26 ) , Functions of Fostering Panel. 28 ) , Approval of Foster Parents. 29 ) , Reviews and Terminations of Approval. And the National Minimum Standards, Fostering 2002, Standard 30, Fostering Panels. On blessing the panel will make up ones mind footings and conditions of the determination which will include figure of kids, ages and type of arrangement, the applier is so given written notice of the footings and specifications of blessing, ( Fostering Regulations 2002, reg,28 ) . The nexus societal workers assigned to the appliers provide ongoing support before and after blessing, this bureau provides ongoing preparation to enable surrogate carers provide safe attention inline with the Fostering Regulations 2002. Once approved the bureau can so accept Foster carers and fit the carers to the referrals the bureau receives from the local authorization. Beforehand the fosterage link societal workers guarantee that surrogate carers and their families are in conformity with the Foster attention ordinances. This is maintained by regular supervising, record maintaining and one-year unheralded visits to the surrogate carer s place by the nexus worker. Both the Foster carers and the nexus workers have to work in partnership with others involved with the kid or immature individual s attention program. The nexus societal workers have to fit kids to further carers meticulously, this includes run intoing the conditions laid down by panel and the experience of the carers. As portion of this procedure the nexus societal worker checkerss a Safer Caring Agreement for the kid s arrangement which is read and signed by the carer. A transcript of this papers is kept with the carer s file at the bureau. Within 7 yearss a Placement Review Meeting takes topographic point with the kid, surrogate carers, the kid s societal worker and the bureau nexus worker. This meeting defines the kid s wants and needs during arrangement, detailing the modus operandis for arrangement, wellness and educational demands. The bureau is further involved with the kid through contact with the Foster carer and engagement in the Looked After Review which takes topographic point 28 yearss, 3 monthly and 6 monthly after arrangement. These reappraisals are multi disciplinary with attending by everyone involved in the kid s attention program. The bureau nexus workers work specifically with the Foster carers to supply ongoing support. The kids have their ain Local Authority societal workers but the nexus workers besides seek the positions of the kids, usually by the one-year unheralded visit from the bureau nexus worker and when the Foster carer has supervising. The kids s positions are ever taken in private so they can talk freely without the Foster carer being present, this is to afford the kid infinite to raise concerns in maintaining with his or her rights ( Human Rights Act 1999 ) . can this be saved? Fostering referrals come into the bureau from the local authorization kid arrangement squads, they can be either arranged or exigency referrals. It is the duty of the bureau to measure each referral and to do appropriate lucifers with surrogate carers. Foster carers are consulted before the lucifer is made, the nexus societal worker besides meets the kid to reassure and seek the kid s positions. The Foster Carers are self employed for intents of income revenue enhancement but the bureau has taken rank for Foster Talk an administration which provides legal and insurance screen for surrogate carers. The bureau have duties to back up the Foster carers to guarantee they are supplying a secure, safe arrangement, to follow with Health and Safety ordinances and to guarantee the surrogate carer s professional development. Further to National and European demands the bureau has developed it s ain company policies which include the company s duties as an employer and supplier of attention. These include ; The Foster Carer Task A ; Every Child Matters, Young People Missing from Home, Child Protection and Safeguarding Policy, Health and Safety at Work, Complaints and Whistle Blowing. These company policies are updated yearly. To accomplish the Five Outcomes the bureau works to the UK Government Secretary for State published National Minimum Standards for Foster Care in ( 1999? ) 2000 under subdivision 23 ( 1 ) of the Care Standards Act ( 2000 ) .These are national criterions which are the demand for best pattern. The bureau has its ain policies but besides is in concurrence with the British Association of Adoption and Fostering. Foster Carers are given an initial preparation called Skills to Foster which is by the Fostering Network and provides the carers with the theoretical cognition to use to their pattern. This is supported by ongoing preparation provided by the bureau and outside administrations. Foster Carers besides have to finish the Children s Workforce, Development Council ( CWDC ) Training, Support and Development Standards for Foster Care. These prescribed criterions have to be attained by 2011 by all current Foster attention practicians, and for new carers they have to be completed within the first twelvemonth.